In-Game Reach HQ: media where the match happens

A large share of adults now play a few times a week on phone, console or PC, which is why media planners now look at them next to video and display. The placement is a billboard, a banner or a screen that fits the style of the title it appears in.

Planners treat it as a mix of outdoor and digital video, and targeting by country, device and game genre.

Everything else about In-Game Reach HQ lives at gadsme.com.